2

Mood States and Consumer Behavior: A Critical Review

Year:
1985
Language:
english
File:
PDF, 769 KB
english, 1985
3

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Year:
1985
Language:
english
File:
PDF, 1.24 MB
english, 1985
12

Low Involvement Strategies for Processing Advertisements

Year:
1985
Language:
english
File:
PDF, 1.93 MB
english, 1985
13

Sponsorship: An Important Component of the Promotions Mix

Year:
1987
Language:
english
File:
PDF, 1.28 MB
english, 1987
15

Mood States and Consumer Behavior: A Critical Review

Year:
1985
Language:
english
File:
PDF, 1.40 MB
english, 1985
16

Sponsorship: An Important Component of the Promotions Mix

Year:
1987
Language:
english
File:
PDF, 1.51 MB
english, 1987
22

On Aging || On Compromised Work

Year:
2006
Language:
english
File:
PDF, 479 KB
english, 2006
23

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

Year:
1983
Language:
english
File:
PDF, 699 KB
english, 1983
26

Diversifying ICA: Identity, Difference, and the Politics of Transformation

Year:
2018
Language:
english
File:
PDF, 293 KB
english, 2018
38

Distorted Packaging: Marketing Depression as Illness, Drugs as Cure

Year:
2003
Language:
english
File:
PDF, 106 KB
english, 2003
39

Introduction

Year:
2003
Language:
english
File:
PDF, 22 KB
english, 2003